A little bit ago, Twitter implemented promoted Tweets in Twitter's search results. From now on, companies will be allowed to pay to have their posts appear in search results on social media platforms. With 65% of Fourtune 100 companies on Twitter already, this now gives these companies even more chances to talk and target their respective audiences. 

The picture above shows a tweet in real time search for a promotion of Twitter COO, Dick Costolo who was going to be speaking at AdAge Digital about the new Promoted Tweets platform.

What's your feeling about promoted Tweets on Twitter now? Do you think it will hurt your Twitter experience? or impact it in a good way?

For more information check out:

http://mashable.com/2010/04/14/twitter-advertising-strategies/

http://mashable.com/2010/04/13/twitter-promoted-tweets-are-live/

This week I found a few more PSA ads that I really liked. Done by Publicis in France, the ads showcase how hard it is for people to get off the streets once they start living on it. I thought the ads were pretty powerful and thought provoking. It makes you think twice about the guy on the corner of the street asking for money. 

What are your thoughts about the ads? Do you think Publicis did a good job making people think twice about the homeless? Or do you think it is overdone?

(download)

Click here to download:

the-longer-you-live-on-the-streets-the-harder-it-is-to-get-off-vntJsFIbzwixFFFAFhyq.zip (109 KB)

"The longer you live on the streets, the harder it is to get off"

Advertising Agency: Publicis Conseil, Paris, France
Chief Creative Officer: Olivier Altmann
Creative Director / Copywriter: Véronique Sels
Head of art: Frédéric Royer
Art Director: Alexandra Offe
Account Supervisor: Jean-Patrick Chiquiar, Emmanuelle Henry, Débora Guarachi
Photographer: Marc Paeps
Art buying: Jean-Luc Chirio
Production: Gael Cheval, Charly Forin @ Elysian Fields
Published: April 2010

Website: http://www.mccannny.com/ 

Location: Over 130 countries. In the US, locations in Calgary, Montreal, Toronto, Vancouver, Detroit, LA, Miami, NYC, Salt Lake City, San Francisco

Honors: Global Agency of the Year by AdWeek 1998, 1999, 2000

Background Information: Part of Interpublic, one of the 4 large holding companies in the Ad Industry. Part of McCann Worldgroup which also includes Universal McCann. Erickson was formed in 1902, and then merged with McCann in 1930. 

Major Clients/Campaigns:

Staples Easy Button "That was Easy"

Weight Watchers "Hungry"

MasterCard "Priceless"

Dentyne Ice "Friend Request"

So many of the campaigns that came out of this company were commercials that I grew up on. The MasterCard Priceless commercials and the Staple Button "That was easy" have become almost household phrases. Some of these ads truly bring me back to high school or earlier!

Saw these ads in my campaigns class earlier this semester for Alzheimer's. I thought they were pretty powerful and interesting. When done creatively, some PSAs can be absolutely captivating. This campaign was one of the top ones for 2009 commercials. 

Are there any other great PSA's you've seen lately that really pulls at your heart like these?

website: http://cpbgroup.com/#cpb

Headquarters: Miami, FL and Boulder, CO

Employ: around 1,000

Background Information: Crispin Porter recently opened offices in Santa Monica and London. CP+B is a large agency well known for their viral campaigns for Burger King, Old Navy and the Gap. In December of 2008 Crispin was named Creativity's agency of the year and AdWeek's 2008 agency of the year. 

Major Clients/Campaigns

The Gap - "Talk to the Moose"

Windows - "I'm a PC"

Old Navy - Supermodelquin Super Search

Something that I really love about the CP+B website is that the entire layout is dedicated to social media done by their fans. Twitter updates are located on one end of the site with fans tweeting parts of their favorite Crispin ads. They have YouTube videos that fans made recreating their take on favorite Crispin Ads. It's a pretty ingenious layout which ties their work and their fans take on their ads.

New Ads for Alka Seltzer by Almap BBDO showcase food attacking back in a humorous way. I thought this was a pretty clever campaign, and pretty funny the way they showcase what certain foods can do to you without taking Alka Seltzer. 

Advertising Agency: Almap BBDO, Sao Paulo, Brazil
Creative Director: Luiz Sanches
Art Directors: Denis Peralta, Guilherme Sakosigue
Copywriter: Andre Kassu
Illustrator: Marco Furtado

This is a pretty cool non-traditional advertisement put together by age.comunicações, São Paulo, Brazil. It's for the Action for ADD - Sporting Association for the Disabled. The displays were life size and took place in early January at the Cumbica International Airport in Sao Paulo, Brazil. The creative new ads made it look like people were actually pushing people around in wheel chairs instead of their luggage. 

Advertising Agency: age.comunicações, São Paulo, Brazil
Executive Creative Director: Carlos Domingos
Art Director: Henrique Mattos, Andre Fukumoto
Copywriter: Daguito Rodrigues, Charles Faria

via I Believe in Advertising

Some new ads for Durex by German illustrator/designer Andrej Krahne feature typography in a very controversial way. (per his site): "The task: Communicate the joy with Durex. The idea: Don't tell it demonstrate it. The execution: Type shows like X-ray the inner feelings during the act with Durex."

Although the ads may be a little racy - I think it's pretty ingenious and interesting. Ads for condoms and other similar products have always had to come up with creative and interesting ways to sell their product and show their use without being to graphic or racy. The media has always been more critical in the US then in the Europe - and there's no way Ads like these would ever fly in America.

Via: Taxi-Blog